Live House 38

Fukubukuro is the marvelous style of marketing in Japan. In past this tradition was started in the sense to clear the last year inventory stock. But now it has become a very important time to earn more money for traders. In past trader and shop keeper pack their old inventory items in these bags randomly but now the leading brand and trader manufacture special products for this occasion and pack these items in the luck bag / fukubukuro bag to offer for sale at this occasion.

The People of Tokyo have fukubukuro fever at the 1 day of New Year they just rush to the shops and want to buy their lucky bags. This trend not only attracts the trader to sell their old products but also they can market their new products at normal price. Moreover the traders also get advantage of the rush of people by advertising their new products in their outlets. In this way they not only make fukubukuro as the source of inflow of quick cash but also save money on advertisement.

Most of the traders offer their lucky bags for public with the following guidelines printer on the bags:

• These bags surly contain the items more than 3-5 times value you have to pay for them.
• The items which are enclosed in these bags are of our brand and some items may not belong to our product line. However the total values of theses items are more than three times value of the price listed on these bags.
• We guarantee that the values of these bags are more than what you have to pay for these bags.

Few leader traders who offer fukubukuro sale on 1st day of New Year are:

• rOKUPA
• 6%DOKIDOKI
• PA
• Percent

All above said and some other traders not only make arrangement for fukubukuro sale but also advertise their new products on the sale points in different areas of Tokyo. They also advertise about this sale before the New Year day arrives to facilitate the people for participating in this sale. Some of them arrange one day sale while some arrange the larger time sale and offer two days sale.